As our intrinsic nature, we humans are likely to form an opinion about a particular commodity or person even before we have shared any real-life experience with them. The same thing happens for a business brand; we tend to have developed some sort of subconscious thoughts regarding the brand prior to using its products and services. This bias severely impacts how businesses perform in the market and their sales figures. So it is safe to assume that how brands present themselves or appeal customers play a decisive role in determining their success. Now one may wonder how companies can figure out what the customers feel or react to their products; well, this is where emotional analytics comes in.